Made In NYC: Brands, Trends, and Inventions That Began in the Big Apple

Entenmann’s

You know them for crumb cakes, loaf cakes, doughnuts, and chocolate-chip cookies, among more than 100 products in all. They can be found in most every grocery store in the country. Before they were a nationwide force, Entenmann’s was a Brooklyn original. The company’s first bakery was at 594 Rogers Avenue in Prospect Lefferts Gardens (the storefront is still there today). William Entenmann was the founder in 1898 — it remained a family business for more than 7 decades.

12 Steps

More than 2 million people across 180 countries are members of Alcoholics Anonymous. It dates its founding to 1935 and the commiseration between Bill Wilson (Bill W.) and Bob Smith (Dr. Bob). The 1939 publication of Wilson’s Alcoholics Anonymous: The Story of How More than One Hundred Men Have Recovered from Alcoholism (aka “the Big Book") gave the organization a major push. One of the foundational principles in the book is the 12 Steps, which also serve many other mutual-aid societies. They came out of a writing session at Bill Wilson’s home: 182 Clinton Street in Brooklyn Heights in December of 1938.

Bristol Myers Squibb

Bristol Myers Squibb had $45 billion in revenue in 2023, making it one of the top pharmaceutical companies in the world. Its origins are a classic New York story, as Dr. Edward Robinson Squibb formed his own laboratory in 1858 near the Brooklyn Navy Yard, where he had been employed. A brownstone at 149 Furman St. was the first Squibb lab, at least until a fire claimed it. William McLaren Bristol and John Ripley Myers later joined the fold, but Squibb’s name is still on the company 166 years later.

 Source: “Made In NYC,” by Ethan Wolff, March 2024, City Guide New York

Contributed by Bobbie Roggemann